Seco Tools, LLC
38294 Turbo 16 Data Matrix Code

Data Matrix Codes Revolutionize Product Information Flow

May 24, 2021
Seco Tools makes it possible to track all of a tool's data in the production process through QR codes—taking the guesswork out of determining speed and feeds in your shop’s operations.

When Jan Gravningsbråten came up with an idea for how to reduce waste in the tool production process, little did he realize the potential effect it could have on the Seco business. Several years later, his idea has the ability to track ten billion tools that in turn can generate a huge amount of insight into how our products are used. 

Back in 2018, Jan—who is an R&D technician in the Innovation Lab in Fagersta—noticed that when faults occurred in the production process, it was impossible to identify the individual tools that were affected as each tool was only identifiable by a batch number. “You could have 10,000 or 20,000 in a batch and it was impossible to work out which ones might have been affected by a production fault, so we’d have to start all over again. That’s not really economically viable,” Jan says.

Individually Identifiable

The challenge was to find a way to make each tool individually identifiable, and that’s when the lightbulb went on for him: data matrix codes—which are similar to QR (quick response) codes. “We have chosen a series of ten billion numbers for our codes, and we can fully trace each tool marked with them using software where we collect all the codes from the machines that produce the tools,” Jan explains.

Originally invented in 1987, data matrix codes are two-dimensional codes often used to track objects in industrial processes. The codes are put on each Turbo 16 tool, one of the most popular tools in the Seco Tools range, using a laser-printing process. Putting data matrix codes on each tool deployed out in the field will allow both customers and Seco Tools to track it through its working life.

The codes are also compatible with the Seco Assistant, an app that contains a wealth of information for clients and allows them to make calculations and scan their tools directly to find out more about them. “Ideally, clients would input data about how they use the tool into the system which is what machine they use, when it is installed, how long it is used for, and for what purpose. Scanning the codes on the tool would then bring up all that data, which basically is the life story of the tool,” says Micael Baudin, specialist in digitalization at Seco Tools.

Laser-Printed Codes

Together with Jan and a small team, they found a way to use lasers to print the codes on tools. “The vision is to be able to support the customer if there is a problem using the tool in certain ways—we can see what it has been used for in the past and based on that we can try to find a solution to their issue, no matter where they are in the world,” says Jan Gravningsbråten.

Learn more about Seco Assistant here

Data collected from these tools can then be fed back into the R&D process, improving the next generation of products. “If the data matrix codes are still readable, they can be used to sort products that are returned to us, which makes the process of recycling much easier. We will be able to sort the different metal compounds quickly so that we can reuse as much of them as possible, which is a real plus when it comes to our sustainability work,” Jan continues.

“So far, we have used the idea with one product, and we are ironing out the teething problems, but ideally we would like to see a situation where customers agree when buying products from us that they will return them to us at the end of their useful lives. When they do so, we can scan these codes and see what has happened to them in their lifetime,” Micael Baudin says.

For Jan Gravningsbråten, the biggest benefit is to be found in the sustainability aspect of the project. “Imagine if we could say to a customer that they had to send the tools back to us when they were finished with them—there might even be a situation in the future where they are not allowed to simply dump old tools and that they are required to recycle them. There are a lot of benefits, being able to help customers immediately, but the automizing the recycling process and being able to sort different metals and coatings using this data matrix could quickly change things for the better,” Jan says.

Digital Solutions

The use of the data matrix codes has huge potential in terms of transforming how Seco Tools does business. “I see many opportunities based on this technology for future digital solutions, solving pain points, and increasing productivity, both in Seco Tools as well as at our customers,” says Thomas Norström, Senior R&D Manager.

“To make our products smarter by connecting information to each individual item throughout the whole product life cycle will make a difference—our smart products will be able to answer questions like who are you, where do you come from, how should I use you, and how have you been used."

The use cases on the data matrix technology will be part of a bigger initiative called Seco Beyond Hardware, and Thomas will step out of his present role as Senior R&D Manager and step into a role as program manager for Seco Beyond Hardware. “I am really excited about this, to be able to follow and support all these exciting solutions all the way, from ideas to products implemented internally or at our end customers, will be very enjoyable,” he says.

For more information on the data matrix, please contact a local Seco representative or visit