Mitsubishi Logisnext Americas Rebrands as Logisnext Americas Beginning April

Mitsubishi Logisnext Americas becomes Logisnext Americas on April 30, and Mitsubishi Forklift Trucks rebrands to Logisnext Forklifts.

Mitsubishi Logisnext Americas (MLA) will officially transition to Logisnext Americas on April 30, 2026, as part of the parent company's global "Logisnext Vision 2035" strategy.

The rebrand follows Mitsubishi Logisnext's new partnership with Japan Industrial Partners (JIP) as a strategic partner supporting long-term growth. All group companies will begin adopting the Logisnext name on the same date.

For customers and dealers, the most visible change beyond the company name is the forklift line: the existing Mitsubishi Forklift Trucks portfolio will be rebranded as Logisnext Forklifts. The company states that current support and service structures remain in place through the transition.

The Houston-based company is a provider of material handling equipment and solutions across the Americas.

About the Author

Laura Davis

Editor-in-Chief, New Equipment Digest

Laura Davis is the editor in chief of New Equipment Digest (NED), a brand part of the Manufacturing Group at EndeavorB2B. NED covers all products, equipment, solutions, and technology related to the broad scope of manufacturing, from mops and buckets to robots and automation. Laura has been a manufacturing product writer for eight years, knowledgeable about the ins and outs of the industry, along with what readers are looking for when wanting to learn about the latest products on the market.

Sign up for our eNewsletters
Get the latest news and updates