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Dallas Cowboys stadium

Dallas Cowboys Revolutionizes Stadium Logistics and Warehouse Efficiency 

Nov. 20, 2023
The Dallas Cowboys have partnered with Mitsubishi Logisnext Americas and Darr Equipment to transform the material handling processes of its stadium and warehouse.

Mitsubishi Logisnext Americas (Logisnext), a provider and manufacturer of material handling and automation and fleet solutions, has partnered with the Dallas Cowboys and Darr Equipment Company, the Official Lift Truck Provider of the Dallas Cowboys, to transform its material handling processes. 

The Dallas Cowboys have relied on a fleet of over 50 Cat lift trucks and Jungheinrich warehouse products to keep AT&T Stadium and The Star in Frisco football-ready while making sure its Merchandising Distribution and Sales Center move at peak performance to keep up with the demand of fans.

Darr Equipment, Mitsubishi's authorized dealer in Dallas, Texas, has served as the Official Lift Truck Provider of the Dallas Cowboys since 2009.

AT&T Stadium hosts a wide range of events, from international soccer games to record-breaking NBA All-Star Games and more. To maximize peak performance, the Stadium relies on Cat lift trucks to keep its operation moving. The Dallas Cowboys use Cat DP120N and GP25N internal combustion pneumatic tire lift trucks to perform ongoing stadium processes year-round, including maintenance and changeover of its 46 stadium turfs, each weighing 12,000 pounds (5,443 kg). The Cat lift trucks effortlessly move, set up, and navigate around the stadium's tight corners, ensuring the field is perfectly primed for the football team.

“Our collaboration with Mitsubishi Logisnext Americas and Darr Equipment has been a game-changer,” said Andy Crerar, Stadium Project Manager, Dallas Cowboys. “Cat lift trucks have streamlined our operations, allowing us to be more effective, efficient, and safe while completing our work on a daily basis. Our conversions have gone from 12 to 10 hours per changeover since switching to Cat.”

At the Cowboys’ 400,000-square-foot merchandising warehouse, connected to the Pro Shop, Jungheinrich pantograph reach trucks and high-level order pickers have become a vital component in daily tasks. The massive facility is designed to create, store, and ship branded merchandise from Frisco, TX, to destinations around the world. Capable of operating two 8-hour shifts on a single charge, the Jungheinrich lift trucks offer many features that ensure warehouse efficiency. 

“Jungheinrich has revolutionized the way we manage in the warehouse,” said Alex Luviano, product movement manager, Dallas Cowboys. “These trucks not only operate efficiently but also provide a heightened sense of security, significantly elevating our overall productivity. The Dallas Cowboys is all about tradition and excellence, and these trucks are now part of that tradition.” 

Based in Houston, Texas, Mitsubishi Logisnext Americas remains at the forefront of the material handling industry. This partnership with the Dallas Cowboys represents Logisnext's dedication to helping keep America’s Team and premier sports entertainment center moving forward.