Following news that Anheuser-Busch sold its 75-year-old Newark, NJ, plant to Goodman North America Management for $360M, according to public deed filings reported by CoStar, the 3.2 million-sq-ft campus is now entering its demolition phase.

AssetBuilt, a global industrial asset advisory and disposition firm, was selected to lead the auction and demolition support for the former manufacturing site, which sits on more than 86 acres.

Ahead of demolition, AssetBuilt is coordinating the recovery of reusable industrial assets from the plant and will conduct a global Live Webcast Auction September 8-11, 2026. Manufacturers, processors, contractors, equipment dealers, and industrial investors will have the opportunity to bid on equipment spanning the full former brewing operation.

Types of Equipment Up for Auction:

• Complete Brewhouse Systems: Grain milling equipment, mash mixers, wort production systems, brew kettles, heat exchangers, and miles of stainless steel process piping.
• Fermentation & Storage: Hundreds of stainless steel fermentation tanks, bright beer tanks, lagering vessels, filtration systems, process pumps, valves, and sanitary process equipment.
• Packaging Lines: High-speed canning, bottling, keg filling, labeling, case packing, palletizing, conveying, and packaging systems from leading global manufacturers.
• Processing Systems: Extensive stainless steel processing equipment, vessels, mixers, CIP systems, pumps, and food-grade process infrastructure.
• Utility Infrastructure: Industrial refrigeration plants, ammonia refrigeration systems, steam boilers, compressed air systems, CO₂ recovery equipment, chilled water systems, cooling towers, and complete utility infrastructure.
• Electrical & Automation: Electrical distribution systems including substations, transformers, switchgear, motor control centers, electrical panels, control cabinets, PLCs, drives, and plant automation equipment.
• Water Treatment: Water treatment and wastewater processing equipment supporting large-scale industrial manufacturing.
• Machine Shop: Machine shop equipment featuring lathes, mills, drill presses, fabrication equipment, welding systems, maintenance tooling, and precision machining equipment.
• MRO Inventory: A massive Maintenance, Repair, and Operations (MRO) inventory including pumps, valves, bearings, motors, gearboxes, electrical components, instrumentation, spare parts, maintenance supplies, and industrial consumables.
• Material Handling & Logistics: Material handling equipment, including conveyors, pallet handling systems, warehouse equipment, forklifts, dock equipment, and logistics infrastructure supporting both truck and rail distribution.
• Plant Support: Plant support equipment, offices, maintenance facilities, laboratory equipment, and additional industrial support assets.

Buyers from the food & beverage, pharmaceutical, chemical processing, consumer packaged goods, industrial manufacturing, automation, logistics, and equipment resale sectors are encouraged to attend.

Equipment inspection is by appointment only ahead of the sale. AssetBuilt says detailed catalogs, photographs, inspection scheduling, and bidder registration will be posted at assetbuilt.com before the auction date, though a specific release date hasn't been announced.

You can register for the auction here.

If you would like any more information on this auction, you can contact Jake Freedlander at [email protected].