Priority Designs
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Quick Move From 3D Rendering to Prototype

Nov. 25, 2020
Stratasys announces increased realism that can be achieved through 3D printing technology.

Prototyping the shape of a new design with 3D printing is not a difficult task. However, accurately simulating color, material, and finish, or “CMF,” can take serious time and money. KeyShot 10 3D rendering software and Stratasys Ltd.’s J55 and J8 series 3D printers are focused on turning CMF into little more than a simple click-and-print process.

The full-color, multi-material Stratasys 3D printers and the latest version of KeyShot from Luxion both now support the new 3MF file format, a significant improvement over legacy STL, OBJ, and VRML files. By saving designs to 3MF, KeyShot 10 produces files ready for printing, with accurate Pantone validated colors, and the ability to simulate textures like fabric, wood, and glass.

Columbus, Ohio-based Priority Designs was a beta user of the new KeyShot 10 capabilities using the office-friendly J55 3D printer. In a statement, Erik Fickas, senior industrial designer, said the speed and simplicity with which they can 3D print a collection of design options is completely new.

“We developed this Bluetooth speaker model and used KeyShot to add all the textures like the speaker grill, then just saved to the new 3MF file format for 3D printing,” Fickas said. “Overnight, we had five different models with five different wood samples and different fabric samples. To rapid prototype, a wood texture would have been a heck of a lot of work. It’s really incredible what we can do now.”

Stratasys estimates that 3MF support with KeyShot can reduce 3D print modeling time of CMF models to a single day. Most industrial design firms today would use traditional modeling shops for these final iterations, which can take from one to three weeks. The new workflow enables the CMF design phase to start earlier in the design process, reducing risk and helping bring new products to market faster.

“The J55 made true full-color, multi-material 3D printing accessible to design studios everywhere but to fully transform how products are designed, we needed to make the whole workflow simple,” said Stratasys Vice President of Design Shamir Shoham in a statement. “Our customers are now gaining an incredible strategic advantage with KeyShot support in our PolyJet 3D printers compared to designers who are only using 3D printing for concept designs and turning to slower and expensive model shops for detailed designs.”

Luxion refined the new KeyShot 10 Smart Export functionality to improve the simplicity of 3D printing with Stratasys as part of an exclusive relationship, working with some of the companies’ shared customers. “We were able to put automatic UV Unwrapping, baking and file packaging all in one step, allowing easy, fast, and intuitive 3D printing with next-generation full CMF printers such as the J55,” said Luxion Vice President of Product and Strategy Derek Cicero in a statement. “We are proud to embrace 3MF with Stratasys as an industry-backed, open format, containing data about colors, textures, and other key manufacturing information, making it a huge step up from STL.”

3MF is an increasingly popular open-source file format published by the 3MF Consortium, of which Stratasys is a leading member. The format improves workflow because it includes all model information in one package, even down to voxel level control of the interior and metadata of the model. While other 3D printing companies provide support for the 3MF model, Stratasys is the only company providing a PANTONE-Validated full color, multi-material 3D printer that can take full advantage of the 3MF format’s capabilities.