At a time when trust in corporations has reached an all-time low, interest in corporate responsibility is at an all-time high. Tim Mohin, a veteran corporate responsibility practitioner, argues that activists can accomplish more for the planet and society by serving as a voice of responsibility within the corporation rather than protesting outside the factory gates. This book is a manual on how to steer the corporate supertanker toward doing good for people and our planet. Whether you're a practitioner needing advice, a mid-career professional wanting to change course, or an MBA wondering how to incorporate responsibility into your career, this book has the answers you need.
