Laura Patterson takes a practical, no-nonsense approach to proving and improving the value of marketing. Laura began her 25-plus-year career in sales and had the great fortune of working across functions spanning customer relationship management and marketing. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is a pioneer and authority in the marketing performance management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve marketing effectiveness, deliver business impact and enable better business decision-making. Laura and VisionEdge Marketing are all about making marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.