Aditi Basu is the Marketing Head at Future Market Insights (FMI), ESOMAR-certified market research and consulting Market Research Company. The award-winning firm is headquartered in Dubai, with offices in the U.S., U.K., and India. MarketNgage is the Market Research Subscription Platform from FMI that assists stakeholders in obtaining in-depth research across industries, markets, and niche segments. You can connect with Aditi on LinkedIn.