Swemachinist, an Instagram account with more than 100,000 followers is run by Daniel Jansson, a highly skilled CNC operator and machinist whose videos and comments draw a lot of interest in the machining community. He has also drawn a lot of interest from the tool manufacturer Seco due to his "genuine love for our brand and the fantastic and engaging content he creates on social media," says Alessia Brugin, Global Social Media Manager at Seco.
Collaborations of this nature—one between a manufacturer and an influencer—are relatively unheard of. Normally its make-up, clothing, travel or any sort of retail good really. But Seco saw an opportunity to further its goal of adding more value for its customers, stakeholders, and now, its new followers. Additionally, Seco sees this partnership as an excellent way to educate the younger generations on machining and the larger industry.
“Having Daniel Jansson as our ambassador will help us showcase our brand in the right way and give customers access to more useful content. He is incredibly talented and is the perfect ambassador for us with his positive messages, thoughtful content, and values,” states Alessia Brugin.
