Seco Tools, LLC
Daniel Jansson of Swemachinist.

Manufacturer Partners Up With Instagram Influencer Swemachinist

Nov. 6, 2023
Seco has announced a new partnership with Swemachinist, a well-known Instagram content creator, to share knowledge about the many possibilities in machining with younger generations.

Swemachinist, an Instagram account with more than 100,000 followers is run by Daniel Jansson, a highly skilled CNC operator and machinist whose videos and comments draw a lot of interest in the machining community. He has also drawn a lot of interest from the tool manufacturer Seco due to his "genuine love for our brand and the fantastic and engaging content he creates on social media," says Alessia Brugin, Global Social Media Manager at Seco.

Collaborations of this nature—one between a manufacturer and an influencer—are relatively unheard of. Normally its make-up, clothing, travel or any sort of retail good really. But Seco saw an opportunity to further its goal of adding more value for its customers, stakeholders, and now, its new followers. Additionally, Seco sees this partnership as an excellent way to educate the younger generations on machining and the larger industry.

“Having Daniel Jansson as our ambassador will help us showcase our brand in the right way and give customers access to more useful content. He is incredibly talented and is the perfect ambassador for us with his positive messages, thoughtful content, and values,” states Alessia Brugin.

"For me, Seco has always been a go-to toolmaker. I've used their tools every day for years and for good reasons. I'm genuinely happy to get the opportunity to work closely with a company that shares my passion for the machining world," Daniel Jansson says excitedly.

“Seco offers excellent quality and innovation, and this collaboration will provide value to our respective communities. It will benefit not only me, but also my followers, as I will be able to present new cutting-edge solutions. I have already made great connections with many of the Seco specialists, and it makes me very happy to work with such engaging and driven employees who take as much pride in their work as I do," says Jansson.

The collaboration between Seco and Swemachinist will last for six months. To check out Daniel Jansson and his content, visit @swemachinist on Instagram. To check out what's so special about Seco and its products, visit