Problems around a company’s innovation efforts typically focus on the process itself. There aren’t enough ideas, we don’t have the right creative talent, we don’t have enough ...
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organization...
Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping...
