Apple CEO Tim Cook debuted the company's long awaited smart watch.
It comes in two sizes, 38mm and 42mm, and is available along three pricing tiers with the basic version starting at $349. The middle version begins at $549, and a luxury model can be had starting at $10,000.
The company will begin taking orders April 10th.
Along with tell time, Apple's first new product line since 2011 features many of the same things found on an iPhone. It has the new Apple Pay feature and can integrate with Apple TV and other household devices.
More about the brand new Apple watch and the rest of Apple's new products on IndustryWeek.