Accountability Information Management, Inc. (AIM), a leading B2B research company, was established in 1990 to help measure advertising effectiveness and has developed into a totally-focused marketing research company with a special emphasis on B2B channels. The company identifies market opportunities and targets, measures of market size and communications approaches, tracks marketing tactics like direct mail and advertising, and provides clients with the knowledge they need to more effectively penetrate the market. It owns one of the most extensive databases in the country, with over one million seeing and reading scores of print advertising in a wide variety of markets. The company has also conducted deep research with publishers into how content is created, distributed and consumed in a digital disruptive environment.