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The Key to R&D Isn't How Much You Spend

Money can't buy you love, or the most consistent innovation. For that, you need the right innovation portfolio.

Does R&D even matter anymore? Of course it does. But successful innovation – the kind that keeps you in front of the competition year after year – flows from a well-conceived process, reliably supported by top management.

"Show me an innovative company and I'll show you a CEO wondering if there's a way to stand on his head and spit nickels and a team that ushers masses of innovative ideas through a predictable process," asserts David Fields, author of "The Executive's Guide to Consultants."

For more of his thoughts on innovation, read "Does R&D Even Matter?"in sister publication IndustryWeek. 

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