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Synergy Logistics Partners With Techdinamics to Create an Integrated, Connected Logistics Workflow

Feb. 7, 2024
Synergy Logistics and Techdinamics have partnered to give customers integrated rate shopping and transportation management capabilities in one platform.

Warehouse technology innovator, Synergy Logistics, has partnered with connected fulfillment solutions specialist, Techdinamics, to provide customers with integrated rate shopping and transportation management capabilities.

The alliance with Ontario-based Techdinamics is around its techSHIP solution, which aligns with Synergy's advanced warehouse management system (WMS) SnapFulfil. Together, they create a fully connected workflow—order, WMS, pick, pack, ship—to get orders out the door faster and correctly, without any additional labor and lower operating costs.

“The partnership is a natural fit as SnapFulfil seamlessly integrates with techSHIP's API, enabling users to stay within the WMS for order processing and label generation. Users can handle their orders in the WMS as usual and the system automatically communicates with techSHIP. This allows the full and dynamic utilization of techSHIP's order management rules and rate shopping capabilities," says Reg Adams, President at Techdinamics. 

TechSHIP, a cloud-based application, quickly and easily integrates with multiple small parcel, Less-Than-Truckload (LTL), and Full Truckload Freight (FTL) carriers to generate shipping labels and custom documentation. It also provides lower cost and/or the most appropriate services for customer product lines, depending on selection, shipping addresses, and other preferences.

The generated label and tracking information populates SnapFulfil, giving users a smooth end-to-end experience. This integrated process, known as the blackbox API, grants SnapFulfil operators access to comprehensive shipping software without the need to navigate between multiple screens.

With connections to over 150+ carriers, techSHIP enhances order accuracy, accelerates order processing, ensures on-time delivery, and offers competitive shipping rates.

“The techSHIP solution offers depth of integration, but also speed, as you can write your own, multiple management rules. It’s a quick and agile system like ours and customers can be configured and up-to-speed within 20 to 30 minutes for rapid efficiencies and return on investment," says Smitha Raphael, Chief Product & Delivery Officer for Synergy Logistics.

Synergy is currently one of just a handful of companies in the world to be positioned in the Gartner® Magic Quadrant for Warehouse Management Systems which recognises our completeness of vision and ability to execute. Click here to read more.

The partnership is already working well for Utah-based online beauty retailer, Younique, as the integration with techSHIP has enabled them to not only onboard previously unavailable carriers like Purolator, but via SnapFulfil’s batch functionality print labels far more efficiently and quickly for high volume orders—decreasing the cost levels on their shipping for the first time.

This strategic alignment with Techdinamics is the latest in Synergy’s rapidly expanding native integration and partnership network, which via real-time peer-to-peer transactions seeks to provide transparency across all critical business systems and sales routes—and is already 40+ companies strong across sectors like ERP, iPaaS, Marketplace, Robotics & MHE, Shipping, plus other channel partners.


Synergy Logistics is a warehouse management technology provider, powering warehousing operations globally for over 50 years. Synergy’s cloud-based WMS delivers cutting-edge technology and rapid return on investment using a proprietary and configurable workflow rules engine.

Techdinamics is a system integrations company that helps 3PLs, distribution centers, and retailers automate their fulfillment services and final-mile shipping. Their clients view them as an extension of their IT team, enabling them to take on new customer business and process orders with advanced automation