Choosing the best equipment rental company has traditionally been a difficult decision. There has been no convenient method to objectively compare how different rental providers perform across a wide range of customer services -- from equipment selection and delivery to operator training and on-site service.This brief white paper describes a new and valuable tool that offers an unbiased and quantitative means of evaluating a rental company’s customer service and overall performance, which permits choosing a rental provider more quickly and with more confidence. The paper provides information tailored specifically for those involved in the decision-making process associated with renting equipment for use in construction, maintenance and repair, specialty trade, facilities maintenance, and other applications.