The Physics of Business Growth presents more than 15 years' worth of research on how successful new growth actually happens in organizations. Book helps readers understand how to create growth in today's business environment, providing them a roadmap and a set of practical tools to navigate its challenges. It enables readers to create the right mindsets and an enabling internal system that aligns culture, structure, leadership behaviors, measurements, and rewards to drive the right growth behaviors. Just as importantly, the authors set forth proven growth opportunity identification, experimentation, and portfolio design processes.
Author recommends that companies should start by changing the following entrenched ways of thinking: