The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, author of "How to Run Your Business by the Book," financial problems aren't the only ones your company might be facing. He asks if you've taken a good hard look at the character of your company. Character does matter in business, and there's no time like the present to sit down and define your goals for the character of your company with your employees.