Toyota has high hopes for next year.
The No. 1 automaker in the U.S. will introduce eight new or updated products this year and expects 2014 sales to increase to 2.3 million vehicles. That's 100,000 more sales.
"Consumers want environmentally advanced vehicles," said Jim Lentz, CEO of the North American region for Toyota, during the event, which was held at the Cobo Center in Detroit in advance of the North American International Auto Show.
Toyota – and its Lexus division – now offers 12 hybrids, with plans to introduce another 15 new or improved models by 2015. And the company is working on fuel cell technology.
For more read, “Toyota CEO Says Momentum Driving Industry” on sister site IndustryWeek.