As GE is looking to keep competitive in the appliance sector, it sought out a new model in which it could become more creative. The model is called FirstBuild and it’s GE’s first micro-factory.
“To win in the appliance industry, we have to innovate faster than ever before since we are now competing with companies that apply their rapid electronic products introduction strategy to the appliance industry,” said KevinNolan, GE Appliances’ vice president of technology.
FirstBuild, was created to enable the company to be ”more creative in the design and delivery of the products, and do so with lower risk and cost while drastically reducing the time from mind to market.”
The new FirstBuild micro-factory, built in partnership with Local Motors, will be located on the University of Louisville (UofL) Belknap Campus and will officially open this summer.
More on GE’s new factory on IndustryWeek.
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