Ford Motor Co. is looking for a few good men and women—3,000 of them, to be exact.
In January, the automaker projected that it would need to hire 2,200 salaried employees this year. Earlier this week, however, Ford upped that number by 800.
With a 2.7 percent attrition rate, the automaker noted that the majority of the jobs are new.
"This salaried-hiring initiative is the largest since 2000, and is necessary for Ford to meet surging demand for its products and continue its aggressive global growth," the company said in a news release.
Ford noted that its U.S. market share is up almost one percentage point from 2012, and the automaker reported its best June sales since 2006.
Halfway Toward its Goal
Of the 3,000 new jobs, 2,400 will be technical professionals who will work in product development, manufacturing, quality, purchasing and information technology, according to Ford.
The automaker noted that it is halfway toward its goal of hiring 3,000 salaried employees this year.
Felicia Fields, Ford's group vice president for human resources, said the company is still looking for people who are "interested in working for a diverse global leader in a huge growth mode" to fill the more than 1,500 positions that remain.
"Engineers and technical professionals are in as much demand as our cars, trucks and SUVs," Fields said. "Global demand and increasing capacity in North America and Asia requires that we aggressively seek out technical professionals in order to continue our growth."
While Ford noted that the 3,000 jobs will be based in the United States, many of the positions "will have a global impact as Ford continues to expand around the world to meet surging demand for its cars, trucks and SUVs."
Last year, Ford hired 1,850 salaried workers in the United States.
New Recruiting Campaign
To attract potential employees, Ford said it has launched a new recruiting campaign titled "The Distance Between You and an Amazing Career Has Never Been Shorter."
The campaign, which focuses heavily on social media, "encourages candidates to bring their talents to Ford and contribute to serving customers through ingenious solutions," the automaker said.
"We created the campaign to align with Ford's global brand promise and highlight that when you join Ford you will become part of a team already leading the way in imagination and creation," Fields said. "We want a fresh and innovative image that reflects Ford and what we stand for."
Ford also is increasing its presence on college campuses.
"Our salaried hires are matching the growth we have seen on the hourly side," Fields said. "Ford is very much in a job-creation mode right now."
The hiring spree is on the hourly side as well. In April, Ford said it was hiring an additional 2,000 hourly employees at its Kansas City Assembly Plant to help meet demand for the automaker's F-150 pickup truck.
Last year, Ford said it would hire more than 6,200 hourly employees across the United States to increase capacity.
For more information, visit Ford's website.