Cree, Inc. announces a breakthrough new lighting-class LED that can
obsolete energy-inefficient light bulbs. The XLamp® MPL EasyWhite(TM) LED
offers the performance, color consistency and lumen density to displace
conventional light sources, all in the industry's smallest package.
Featuring Cree's unique EasyWhite innovation, the LEDs are specified like
traditional light sources--simply indicate the desired color temperature and
brightness.

The multi-chip XLamp MPL EasyWhite LED is optimized for directional lighting
applications, including PAR- or BR-style light bulbs. With proper system
design, the MPL EasyWhite LED can deliver the required light output for a
3000-K, 75-Watt equivalent BR-30 light bulb, but would consume 78-percent
less energy than traditional incandescent technology. This would meet the
efficacy and lumen-output requirements for integral LED lamps as defined by
ENERGY STAR®.

"Cree has virtually eliminated the need to learn and understand LED bins
thanks to EasyWhite color temperatures," said Fred Dorrani, president, T^3
Mark, Inc., an LED integrator specializing in light engines. "Combined with
the single-light-source design of the LED, it can simplify design and
manufacturing, speeding overall time-to-market and improving product
consistency."

"Cree is raising the bar on LED brightness, efficacy and ease of use. We are
providing the MPL LEDs the way the lighting industry has wanted to buy
LEDs," said Paul Thieken, Cree, director of marketing, LED components.
"Customers using EasyWhite color temperatures can shorten the design and
manufacturing cycle for new products, while improving color consistency and
reducing pixelation in their product. The MPL EasyWhite LED further broadens
Cree's portfolio of application-optimized LEDs, specifically designed to
meet the needs of the lighting industry."

MPL EasyWhite LEDs are offered in 2700-K, 3000-K, 3500-K and 4000-K color
temperatures that are in the center of the respective ANSI C78.377-2008
color bins. Due to the superior color consistency of the MPL EasyWhite LEDs,
the color space occupied by each of these color temperatures is 75-percent
smaller than the total area of the corresponding ANSI C78.377 color bins.
This can reduce component count and eliminate complex mixing recipes and the
pixilation often associated with other LED designs.

The XLamp MPL EasyWhite LED features up to 1500 lumens at 250 mA and a
compact 12-mm x 13-mm footprint, which is 72 percent smaller than the
nearest-competing LED component.