"The Hidden Wealth of Customers"
Supplier: Harvard Business School Press
Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Book explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. Chapters cover:
- The coming customer revolution
- The most powerful sales force
- The new marketing machine
- Harnessing the Internet
- Building customer communities in a networked world
- Customer-enhanced strategy
- The most innovative designers
Reviews & Comments
Be the first to leave a review.
Leave your review
Your review will be reviewed and appear online within one to two business days.
Please add your email address if you would like to be entered in the prize giveaway!
Note that your Job title will be displayed with your review. Your email will NOT be displayed.
Book offers straight talk, valuable life strategies, practical tools, and inspiring messages for the 150 million Americans who will soon be 50 years and older—and for younger people who want to know more about the road ahead and be better prepared for t...
|
The traditional view of product development is that there is a fundamental dilemma between innovation and time to market. You can have one or the other, but not both. Innovate Products Faster demonstrates that companies can have both ...
|
The Little Book of Leadership Development gives managers a roadmap for continuously accelerating every employee's leadership potential. In a crisp, conversational style, it presents 50 strategies that managers can immediately apply to become be...
|
|
|
advertisement
|