The Key to R&D Isn't How Much You Spend
Issue: No Issue, Posted Date: 11/26/2013
Does R&D even matter anymore? Of course it does. But successful innovation – the kind that keeps you in front of the competition year after year – flows from a well-conceived process, reliably supported by top management.
"Show me an innovative company and I'll show you a CEO wondering if there's a way to stand on his head and spit nickels and a team that ushers masses of innovative ideas through a predictable process," asserts David Fields, author of "The Executive's Guide to Consultants."
For more of his thoughts on innovation, read "Does R&D Even Matter?"
in sister publication IndustryWeek.