Kimberly-Clark Professional - W60 TrueSight ADFWelding Helmet
Issue: January 2011, Posted Date: 1/3/2012
|Company Name: Kimberly-Clark Professional
Interview With: Kristy Giebe, Welding Category Manager
Why did Kimberly-Clark decide to develop this product?
As in any mature market, the welding helmet market continues to experience the constant pressure of imported
products driving down prices and value. The loss of 7.2 million jobs between 2008 and 2009 impacted every sector
of the welding market: metal manufacturing, transportation, construction, even hobbyist welders. All welders and
employers are cutting expenses while still trying to drive PPE compliance. Kimberly-Clark Professional’s mission is
to provide the essentials for a healthier, safer, and more productive workplace. In a downturn economy, it is more
important than ever to offer this protection to employees while delivering value to the businesses where this
product is being used. The Jackson Safety W60 TrueSight Digital ADF achieves both of these goals.
What makes this product significantly different from other products?
The Jackson Safety W60 TrueSight Digital ADF offers welders control without compromise. The interface that
operates the functionality of the filter is intuitive to all welders, regardless of their experience level. This intuitive
platform allows all welders to utilize the multi-functional filter to weld, grind, and even torch-cut with one piece of
PPE. It can be controlled even with a gloved hand. The welder no longer has to compromise because the W60
TrueSight ADF offers all of this, plus valuable features such as a large viewing area, four sensors, a solar panel to
extend battery life, and 3-N-1 functionality. The W60 TrueSight has it all.
Any particular problems that needed to be addressed during the development process?
In creating this product, the development team always kept the needs of the end users as the priority. This meant
listening to the end users and not necessarily foucing on what we thought was important.
What was the length of time from conception to ultimate production?
The total project time, from design to launch, was 21 months.
How do you determine what welders need?
Kimberly-Clark Professional always keeps customer needs at the forefront of all development projects. Welders and
safety managers were involved in each phase of development, making W60 TrueSight Digital ADF a welding helmet
that was truly designed by and for welders. Welders were engaged via focus groups, field trials, advisory boards,
and personal conversations. By simply watching welders weld, it was quickly apparent that the tiny buttons and
confusing controls on many ADF welding helmets prevented welders from using all the functionalities of the ADF.
Who is your target audience that you hope to reach?
Fabricated metal product manufacturers that are looking to increase productivity and reduce PPE spending while
protecting their employees with innovative products developed right here in the USA.
Any other information you may feel is pertinent?
The Jackson Safety brand of welding PPE has been protecting welders for more than 80 years. We think about the
needs of the customer during every stage of the development and manufacturing processes.
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