Parker Hannifin, Hose Products Div.:
Parker Hose Products Publishes New, User-Focused Catalog
Friday, February 24, 2006
According to Jeff McKelvey, Marketing Manager for Parker Hose, the company took a user-friendly approach to its new catalog. “Our goal with the new 4400 Catalog was to make it better, not bigger. Extensive conversations with both end users and distributors led us to create a catalog that focused on what users needed to know, rather than what we wanted to tell them,” McKelvey noted.
As a result, the new Catalog contains an expanded introductory section with more relevant information. Helpful hose hints are sprinkled throughout, as are more photos, technical data, and detailed drawings. The four-color intro section covers important topics like the use of the word “STAMP” (Size, Temperature, Application, Media and Pressure) as an easy way to specify hose. It also offers expanded information on user-oriented subjects like crimpers, custom tube assemblies, downloadable CAD drawings, the Parker Hose website, and more.
McKelvey went on to point out that the user-friendly approach to the Catalog had been carried to its visual look as well. “From its Table of Contents through its hose illustrations, we’ve streamlined the design to make it cleaner and easier to use,” said McKelvey.
Parker Hose offers a larger selection of hose and fittings than any other manufacturer. That makes its new Catalog 4400 an important business resource.
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